Now that 2017 is over, it is time to think about the achievements of the previous year and turn our attention to the next designs.
As far as the most recent trends are concerned, several distinctive characteristics are beginning to appear as the ones to watch in 2018. Let’s take a closer look at the trends in ecommerce websites design that will probably garner popularity. Lot of these ideas are applicable to print design too.
1. Grids That are Asymmetrical
The era of perfect symmetry has finished. Although designs with split screens were all the rage last year, that flawless fifty/fifty visual outline is developing.
Now, designers are combining on screen visual attributes with asymmetrical grid patterns.
To achieve this, there has to be a notable balance of attributes, so that no aspect of a design is overpowering. Text and space elements frequently compliment visuals to guide the eye over a design.
This works because the design lives on a grid, so everything remains organized. In the Waves Club design shown above, the elements are arranged in this way. This is what gives the asymmetrical design its balanced appearance.
2. Additional Bright Colors
Bright colors are a trend in ecommerce design that don’t want to go anywhere. This was a major element in flat design and just as crucial in material design. Each of these remain a key part of many projects.
Even if material or flat characteristics are not used, bright colors catch the eye and can entice users into designs. Bold and bright colors have a freshness about them that appeals to a younger audience.
Such color options can produce a more fashionable vibe for businesses and websites that may not be associated with this tone.